Wednesday, September 21, 2011

Luminox Supports Launches Restricted Edition Watches

On September 17, undersea explorer and fight diver Scott Cassell completed a 30-mile dive from Catalina Island to San Pedro, California. Scott's goals: to call attention to endangered shark species which are approaching the edge of extinction, and to set a world distance record for the longest uninterrupted dive. Uncover specs and prices for the new watches within.

The dive took place inside the Catalina Channel where Cassell has been diving for years. In accordance with Cassell, much less than 20 years ago this region would have created in between 40 and 100 shark sightings in a single dive. On Saturday nevertheless, he encountered literally no sharks during his 11 hours underwater, regardless of utilizing shark attractors throughout the whole dive. That result confirmed the remarkable reduce in the neighborhood shark population.

Cassell was forced to give up his globe record dreams when an equipment malfunction triggered him to black out underwater, forcing him to the surface at the five hour mark. Though the record was lost, Cassell battled via hypothermia and dehydration to complete the 30-mile dive.

"There are species of sharks which are on the edge of extinction and we have to do some thing about this just before it's too late," said Scott. "Sharks are not the villains depicted in films. They're very intelligent, emotional, and a critical element to our ecosystem and marine world. If we carry on to allow sharks to be viciously hunted and utilised for items like shark fin soup, there is no opportunity that we are able to save this important population which has been in our oceans for more than five million years..."

Luminox sponsors Scott and supports his work to conserve our oceans and sharks. To commemorate Scott's 30-mile dive and present assistance for his work within the long term, Luminox is launching the restricted edition Scott Cassell dive series, with a portion from the proceeds going toward Cassell's organizations and long term missions.

"I've never encountered somebody like Scott. His undying love for the ocean and sharks and self-sacrificing techniques, all to raise public awareness, is some thing I discover to become a accurate inspiration. Scott place his life around the line this weekend not for any private gain or interest, but to assist save the animal he loves. Luminox has created a commitment to Scott to get his message out to the world and we won't cease until finally his voice is heard and this problem is brought to light," stated Andre Bernheim, Luminox co-CEO. "Today we are so proud to announce the limited edition Scott Cassell Luminox dive series and our continuing help for Scott's mission.".

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