World-renowned Scottish actor Gerard Butler lately landed a brand new role, joining the loved ones of Geneva-based fine watchmaker Roger Dubuis as a "friend of your brand". Butler's ambassadorship is the first of its variety for the firm as well as the "300" star intends to take an active function in spreading the word about Roger Dubuis and introducing men and women for the Swiss manufacture.
Last year, Butler's attention was caught by a specific Roger Dubuis watch in a retailer window. Given that then, he sought to discover much more even though showing off his treasured Warrior model from the Excalibur collection.
Butler was "blown away" on a recent tour in the Roger Dubuis manufacture, exactly where he had a glimpse of all stages in the watchmaking method and took a extended look at the brand's existing designs.
"Counting Gerard Butler among the brand's close friends is all of the more unique due to the fact this proximity can be a organic fit with all the world of Roger Dubuis," explains Roger Dubuis CEO Georges Kern. "Gerard's fire and effective image resonate perfectly using the firm's watches and will increase publicity amongst an audience who appreciates art and aesthetics."
Adds Butler: "Watchmaking is just like the cinema; it hides a precise mechanism which should then generate emotion. The world of Roger Dubuis, the arrival of its collections, like spaces of freedom, completely matches my principles. You need to take odds in life. And generally push on your own."
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