Cyrus
DeWitt
deLaCour
Parmigiani Fleurier
2013 SIHH watch show in Geneva, the Parmigiani wood Tourbillon, Greubel Forsey Double TourbillonTechnique Black watch caused no small repercussions. These may sound strange watch the name faded senseless net worth price tag, people care more about its excellent technology and limited style luxury.
in the watch industry, the Group trend intensified. Richemont, Swatch, LVMH three watches Group encompasses more than over 30 watch brands, such as well-known Breguet, Blancpain, Vacheron Constantin, Jaeger-LeCoultre, and so on. But still there is such a group of watch brand, they are not subordinate to any group, to take family operation mode, by virtue of the unique DNA aloof watchmaker, not engraved design process and maverick, let a few sent droves of heart. Them is independent watchmaking brand.
the adhere family of independent operators
before modern watch brand has not yet formed, Europe watches owners rely on a group of independent watchmakers to promote. The so-called independent watch brand, in short, is not relying on the machinery manufacturers independently watch making small-scale brands. Watch making process must be independent watchmaker process very high demand, the central position of the more prominent watchmaker must not yield. Small-scale, low production, superb craftsmanship, unique style and became the capital of independent watchmaking brand proud.
independent watch brand, adhere to the independent operation of the family is one very notable feature. From the start in 1932, Patek Philippe Stearns family has been passed down from generation to generation. Precisely because of this operation cartier love bracelet replica, to keep a watch of high quality and unique personality. Apart from Bucherer, Athens, Pictet Patek Philippe has a certain historical accumulation independent watch brand, in recent years, watchmaker brand has also become an important force in the ranks of independent watch, Parmigiani, RICHARD MILLE MB & F, DeWitt, Cyrus, these brands is a complex function, or design, are integrated into the thoughts and ideas of the watchmaker himself, reflects a strong personality.
core is able to make a movement
movement as the heart of the watch, is the core and essence of the independent watch brand, a truly independent brand or movement ability, or with independent producers based movement has a strong transformation. Independently and do innovative breakthrough, a creation of the independent tabulation watchmaker takes a lot of time. Greubel Forsey's first-ever 30 ° Double Tourbillon, for example, the development of the double tourbillon spent four and a half years, and the application of this technology to the movement, and the beautiful and clever way to show, and spent the system table division team two years time. To make a watch, needs the skilled watchmakers nine months time to complete, searched the Swiss watchmakers have been rare this technology can be completed.
Although R & D movement takes enormous costs, but many independent brands still have greater enthusiasm. Many independent watchmakers to create movement known as the goal when they created a brand, and even more to continue to create unique movement. FP Journe brand founder Francois-Paul Journe is a handmade watchmakers to create unique movement with which a the Octa series, power storage for up to 120 hours. Both top and craft, but also very suitable for wearing everyday life, has been introduced to great acclaim.
thedialogue deLaCour company Chief Executive Officer of Mr. Alfred Terzibachian,
Q: As an emerging independent watchmaking brand, the characteristics of the brand is it?
A: deLaCour stick to the route of a small minority, personalized to create a trend. Design, creativity, technology is the most critical of the three brands focus. pursuit of unique customer base of deLaCour watch, favorite personalized watches and personalized services, has a unique quality of life, and this is precisely deLaCour brand slogan "SINCE TOMORROW" the significance of the essence of the brand is to create the trend a pioneer.
Q: how to adhere to the independence of the brand?
A: We launched the first watch with dual automatic movement, and the movement of research and development is very important. In, deLaCour adhere to the small-scale production, the current annual production control in about 2500. Special customized services, such as for the special needs of customers in order to meet the needs of an Asian customer, we make a special design of the word "cow" dial.
dialogue the DeWitt brand founder Jerome de Witt Mr.
Q: What is the philosophy of the brand?
theA: all currently DeWitt watches from the design to the movement of the manufacture, assembly by brand independently, artisans handcrafted complete, and the last produced watch engraved with his name. Our brand in a pyramid spire, the service object is the world's most discerning Sixiangjia, unique and innovative.
Q: What are the brands core technology and patents?
A: DeWitt So far a total of 12 patents. Differential tourbillon watches with innovative ideas, craftsmanship and elegance and classic style to win the 2005 Geneva Watch Award Best Invention Award. DeWitt is still one of the few watch brands is still to implement fine Breguet Loudiao pattern craft one.
Morning News reporters Li Xiaojuan and Yin Yan
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