Right now Tiger Woods and Rolex announced a new partnership that marks the return of Woods to the world of big-time endorsements. The deal follows TAG Heuer's August choice to drop Woods as an ambassador, and it truly is the initial main endorsement deal for Woods since the downfall that started in November, 2009.
"Rolex is convinced that Tiger Woods nonetheless has a extended career ahead of him and that he has all the qualities needed to continue to mark the history of golf," Rolex stated in a statement posted on its official site on Wednesday. "The brand is committed to accompanying him in his new challenges."
"This association pays tribute towards the exceptional stature of Tiger Woods as well as the leading role he plays in forging the sport's global appeal. It also constitutes a joint commitment towards the future."
In a sense, Woods is returning residence. He signed an endorsement cope with Rolex's Tudor brand in 1997, shortly following turning pro.
The terms of the new deal had been not disclosed.
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